Group: Print Work

Advert

Digipack

Group: Audience Research Plan

Tyla and I plan to ask a panel of people to complete our survey as feed back on our production. We have decided that the best way to test whether our production shows that not all teenagers are the stereotypes is to ask a panel of older 'adults' what their views are on skateboarders both before and after watching our production and to ask a panel of skaters and Bmx riders whether they feel that they that the video accurately represents them.

We are going to use survey monkey as a platform to make and send out our survey to our audience members. We have decided that we will have two identical surveys but one will have an additional question asking along the lines off ' Are you a an BMX or skater?' This additional question will validate our research as it will allow us to compare the answers of the two different groups being older adults and sporting teenagers.

TW: Editing

As part of the brief we have to use editing to create meaning, in our production I did this by adding in a short montage of clips to develop character exposition. 

 

TW: Print Development

In order to create a cohesive promotional package we needed to create a style which we would share between our Digipack and our Advert. So I used the 'live trace' effect in Adobe Illustrator, this transforms images into blocks of colour whereby you can alter the detail by increasing he number of colours the trace can use or the minimum number of pixels that can be used to create the 'block'.

 

 

 

 

Rough cut feedback

1. Examples of excellent shots which are worthy of full marks 2. News footage at the beginning and conversation at the end helps to anchor the narrative and gives the video meaning and therefore more interesting. Footage at the beginning could be newspaper headlines coming at the screen and or found footage (clips) from news bulletins anchoring the disaffected youth stereotype. 3. Strongest footage is at the end of the video where you show the camaraderie between all of you and more faces and upper body. 4. A predominance of shots below the head which you should try and remedy in the gaps you have. 5. Some of the skateboard footage is too long within the sequence, ie too many repetitions of the same thing which detract from the conventional music videos style which other areas of the film now have. 6. This is capable of full marks but at the moment is a mid level four, marks being deducted for "shooting material appropriate to the task set; ... attention to framing.." 34/40 = 80% low A. 7. Blog: multimedia - no evidence of print development ideas. You must start this now, I is not enough to put the finished evidence on there and also I want to see your ideas at this stage to give you feedback.

Group: rough cut 2

TW: After Effects Post-Production- RGB Split

These clips show the progression from the original clip to the edited clip using After Effects. This was done by adding the motion tile effect. Then using the slider control effect with the wiggle expression so that at a certain point the clip shakes. In addition using the shift channels effect I could isolate the clips into either the red, green or blue layer. Then I could make each layer "wiggle" separately and this is the outcome.

Group: recording sound

Today Tyla and I used one of our study periods to record the prelude to our production and the audio of the main characters that will play over the top of our sound track at intervals.
 We wrote a script but we quickly discovered that if we read the script the audio would sound fake and literally as if we were just standing in a booth recording a pre written piece. Because of this it took longer than expected but eventually we discovered that 'Thom' the main skate boarder and I should have a free flowing conversation and try and incorporate our narrative into the conversation which produced excellent results that showed that there were actual meanings behind what we were saying rather than it sounding as if someone were just reading a script.

Group: Rough Cut Feedback

From our audience research of our rough cut the comments we received were

• Needs more narrative to drive music video rather than being all action shots
• Especially more upper body shots 
• Even though it hasn't been cut perfectly yet the cutting rate in the different sections good cutting rate
• People liked to use of special effects such as film burn and RGB split
• When cutting from locations would be good to use the film burn transitions from locations like at the cut to the sunset

Group: Update on work

Research on vimeo
after effects
prints

Group: Film Burn Research

We want to use film burns and light leaks in our music video but at this point we do not know how to use them. So over the weekend I did some research into how to use them and how to create them.
This video was the one that was most useful. He showed me that its just a case of overlaying an already made clip of film burn and reducing the opacity of the burn to allow the main shot to show through.

So I used his link he shows to get free film burns to use, I then found a lot more so that we are not repeating the same film burns throughout our production. This is an example of one.

The two shots to the left show how film burn can be applied to a normal shot.

Group: Grosvenor shoot

Tomorrow we are going to do a quick shoot at Grosvenor Skatepark. After the Porc shoot went so well we don't need too much footage but what we do get needs to be of high quality. Thom will be our main character at this shoot however once again we will use footage of whoever is at the location. With the sun being so low at this time of year and with the shoot taking place between 10 and 12 we will get some shots to contribute towards the early morning shots.

TW: Sunset Location Reccie

As the plot of our music video progresses from morning to evening it is conventional to have a sunrise and a sunset to mark the beginning and the end. Max has the location for the sunrise so yesterday I went to find a location for the sunset.
I did some research using suncalc.net to find out what direction the sunset would be in. Using this I found what I thought was a good spot, (centred on image) overlooking some fields.

I then checked to see if the field was higher or lower than where I was standing so that I knew whether the view was clear. From this image it shows that the fields descent away from my viewpoint.

Group: Concept Development

Today Tyla and I have discussed the ending of our production, we plan on using a time lapse of the sun setting shot near our porc location, this will make our footage look continuous and will signify the day ending as we plan on recording the last hour of daylight at this location. Yesterday, the 13th of November Tyla went to this location and captured around 12 minutes of the sunset as a practice shot which worked well but we have both concluded that for our time lapse to look professional we need to shoot at least an hours worth of footage to shot the scenery changing. We also both agreed that if possible the shot should be framed so that there were no trees close by as when watching the footage sped up at 10,000% the branches would move around violently and meant that the shot no longer produced the cinematic experience.

We have also discussed the prelude that we want to play in the background during the first 15 seconds of our production, Tyla and I have decided that Wednesday next week we will come in at lunch time to one of the schools recording booths with a script that we are currently writing, we will  then record the voices of the people featured in the production to act as our prelude. One idea that we had was to have our actors record the same speech and then we will edit the different segments together using cross cuts to produce one continuous prelude.

Group: Grosvenor Bmx shoot

On Monday the 18th of November we both plan to shoot the BMX segment of our production. This part of our production will be shot at Grosvenor skate park in High brooms located about 15 minutes from school.        We are fortunate that on this Monday we have break time, a double lesson in media and then lunch giving us a total of 3hours and 15 minutes in which we can shoot during the school day.

 For this shoot we will be using my friend Will who rides BMX as our main subject and then others who regularly go to the skate park. I am also going to bring my BMX to school as when shooting it proves to be a very valuable recourse acting as a platform to follow other riders on when travelling at speed. The photo to the right demonstrates how we use skateboards to smoothly follow moving targets without being restricted to a straight direction of movement like when using a track.

Group: Call Sheet

TW: Short Edit From Porc Shoot

At the moment we need to do another shoot so that we know how our footage will fit together. So I though the most effective use of our time, in terms of editing, would be to make a short edit using our footage from Porc. This would be useful as I could try out the techniques we are going to use in our actual video, for instance the title at the beginning of the track as well as the development of friendship and camaraderie. Another technique that I practiced was the use of slow motion, trying different ways using the slow motion such as ramped slow mo and a whole clip in slow mo. As we at Porc for the whole day I was able to use the footage to show the progression from morning to evening.

 

 

The feedback that we received from this edit was extremely positive. Points that were made included.

• Editing to soundtrack worked extremely well
• Filler shots were very effective
• Sense of friendship and camaraderie developed
• Location worked well
• One shot that showed someone getting out of car didn't work because it didn't look like it was at the same location



TW: Video Inspiration

Over the weekend I took some time to do some researching on the video sharing site Vimeo. This site has more professional videos than that of Youtube and so is good to look at some more experimental and stylistic video production techniques.

The video 'Dogboarding' has some shots in it which I think would work really well in our production, in addition the use of slow motion in this video is what I would like to match in ours. The video develops on my idea of adding something which is out of the norm to make it more visually interesting.

In these two videos the use of fancy dress is something that we might like to incorporate in ours however what I like more about these two videos is the sense of camaraderie between the people and enjoyment of the event.

I really like this video because of the way the friendship between the two characters is shown through handicam of a low quality video recorder. The diegetic sound can still be heard but it does not overpower the music. I think this is a technique that would make our video much more effective by cutting between a high and a low quality camera to give our production a more personal feel.

TW: Digipack/ Advert Ideas and Research

We decide that we are going to do a digipack for an EP because it is conventional of our artist genre to release a number of tracks to create a buzz for the album. For example Adrian Lux himself has released lots of EPs and singles before his album, similarly Calvin Harris, before his most recent album, released a number of the tracks as singles and EPs.

From research and these two examples, EP covers are simple normally contain one iconic image with the only text being the artist and track title.

From advertising research these are the conventions I have identified.

• The image on the advert is the same if not very similar to the main cover of the digipack so that the audience will recognise the album artwork
• In addition there is more text than on the digipack, however not too much so that it is still quick and easy for the audience to read 
• The information usually given by the text is the artist name, album title, release date, reviews, singles from the album and where to purchase
• Another convention is the use of a single colour for the background

We need to reproduce these conventions in our advert to make a professional and effective product.

This is our first image idea for our prints. It would work well with the advert as the text will fit nicely next to it. Furthermore the solid colour in the background attracts the eye and follows the convention of the advert.
Furthermore the rule of thirds can be applied to this shot, more so when the text is applied.

This is another shot that we could use for our image, with a similar idea to the first.



















Our other idea for what our image could be was some sort of group shot. These are some test shots that we took on our shot at 'Porc', personally I prefer the action shots we have as they are more iconic and have space for a better layout of text. however these would be good shots for the inside covers of our digipack, adding to our ideology of camaraderie and friendship.

Group: Reviewing Shoot Footage

Today I decided that it would be very useful to dedicate a lesson to looking through all of the footage that we captured during our first shoot at PORC as we had over 9.5Gb's.

We had a large amount of footage which we captured so we both knew that it would need condensing into folders as to make it easier to import the correct shots into premier elements when we begin to make our production. I spoke to Mr Fiveash who suggested that because we had a large amount of shots I should use a system that labelled the different shots A,B or C with A being the best 'meat' shots ,B being high quality filler shots and C being clips which didn't really work but could be used if needed.

The shot above is one of the shots which we felt worked really well, it took a few attempts to set up correctly due to the fact that I was jumping into the camera but once we had worked out the timings correctly it worked excellently.


The shot below is also one of our favourite 'group' shots which we decided to put into out B category as the light makes the shot look very attractive and elegant.

Group: Font Ideas

The font we have envisioned to use was of simple handwritten style, with slightly thin tall letters. A similar font used in the 'Young Blood' video by 'Young and Famous'. 

From research on 'Dafont' and '1001 fonts' we found these fonts which appeal to us. The first two being most similar to our original ideas and the third being a more of a scribble that we still like.

However we then found this font which we liked because it has connotations of innocence and playfulness contradicts the connotations of teenage crime. As well as we also liked how it looked which is the main purpose of the font to be another way in attracting the audience.

A problem that we had to overcome was that we want to place our title over the sunrise time lapse at the beginning of the track. The idea was that we use a simple font so that the image behind can easily be read but this font would draw the eye away from the time lapse. So if we decided that if we do use this font we will cut out the fill of the font in photoshop so that the footage is viewable through the text.

Group: Shoot Reflection

In the half term we did a shoot at 'Porc' which is one of our main locations for the action footage.

The roles undertaken by the team were

• Max: director, actor and camera operator
• Tyla: director and camera operator 
• Thom Espach and Dan Warren: actors
• Extras

We feel the shoot went extremely well as we were delighted with how the shots using the track turned out. In addition the weather was sunny with some cloudy spells so we made sure that we filmed in the sunny intervals. The only disappointment with the shoot was that there was not as many people riding as expected and therefore we have lots of shots of Dan and Max riding rather than a vast range of people.

Our next step is to film the early morning scenes and then a small shoot at Grosvenor Skatepark.

Group: Animatic

MS: Video inspiration

When looking at other producers videos in my free time I came across this O'Neill promotion video which follows a very similar visual course to our music video concept except it is about snowboarders and skiers. This production  excellently represents the camaraderie and friendship bonds that  most if not all people share with the people that also are passionate about the same sports which is why I think it is a very good example to include on our blog to act as an example of how our production is to be based narrative wise.


O'Neill #ridemore – Who needs a mountain from O'Neill on Vimeo.

Group: concept development shot ideas

 At the weekend Tyla and I had planned to shoot our first part of our production but due to weather changes we decided to cancel as when shooting the riders and skateboarders we need the grounds surface to be dry due to the increased risk of loosing control in the wet.


Due to the wet weather I decided to try out some possible shots that would increase the production values of our music video such as the POV shot of one of our main characters riding with the handle bars and controls situated within the shot. This actual photo I took whilst riding along on my Iphone, it has produced a high quality image but I plan on testing the same shot in video mode and then comparing the resolution and quality with other shots that we have captured on our Cannon 550D as if used in continuity editing it may look out of place and lower the production values of the production.



An alternative to using an Iphone to shoot this segment is to use a Gopro which is designed specifically to shoot POV footage  of riders, skaters and other first person action sports like the video I captured below and the picture above. My friend Oliver has a camera that Tyla and I can both use for this purpose which I have had allot of use with in the past so it will be a very useful recourse that we have access to as he said that he is happy to let us use it.

The video below is a practice video that I took using a GoPro Hd hero 2 at one of our locations, due to the fact that I am one of the riders it will mean that we will only have to find one more rider to feature in our production.

Location reccie: Sun rise

The beginning of our music video production features a time lapse of the sun rising to act as a sign that the day has just begun. This is a key part of our narrative as it follows the key characters throughout the day from beginning to end so it needs to be framed well with all the possible variables taken into consideration as it will be one of the first major opening shots of the production.


The second photograph is where our opening sunrise shot will be shot,at around 6 am the sun rises directly at the end of this road producing a gold and red haze much like the photo i took above which is from a different angle at the end of the day. The other key reason for shooting in this location is because my house is situated in the middle of the road and thus it is a perfect location to film the time lapse sunrise and then have the rider exiting the house to ensure that the footage looks continuous to the audience.

Group: Concept Development

Today we spent time deciding where we going to cut the track and broke down the track down into sections to organise our shots and scenes within the video. As well as this we developed some of our ideas for the track  by responding to feedback from our pitch.
The decisions we made were

• We will start the track from 1:45 and fade the end from around 5:20
• To add another short scene depicting our ideological discourse of the teenagers doing 'good' which we will place as the lyrics "making up for teenage crime" are heard
• Our idea for this is showing a boy slipping an object into his pocket from and having our group of friends confront him about it, in turn making him give back the item.
• Also we have decided on individual shots we want to use such as the split screen into 4 at the beginning with each characters action framed in the same way.
• In the faster sections we are going to use more action shots of the riders from the skateparks and other locations

Here are the splits for our sections with some basic ideas for shots

• 1:45 - beginning and 1st slow section - sunrise time lapse, early morning, leaving houses, split screens, friends apart
• 2:07 - 1st fast section - as beat drops character lands on skateboard, still apart, travelling to meet
• 2:38 - 2nd slow section - meet up together, riding through town, camaraderie shown through 360 pans and blocking of shots, group shown stopping theft
• 3:15 - 2nd fast section - skatepark scenes
• 4:00 - 3rd slow section - helping stranger with shopping, slow motion showing friendship
• 4:30 - 3rd fast section - action scenes, fancy dress, Porc
• 5:20 - ending - sunset at Porc, group shots, ending with voice over emphasising discourse

Group: Filming Planning

Due to our difficulties with needing bright sunny weather for filming we have decided to plan for numerous days to film to allow for contingency time if the weather turns.
We are planning to film on Tuesday 15th October from about 2:30 onwards as we have a media lesson last period and we have asked for permission to leave at this time to film. The weather report shows that at the time we are planning to film there will be sunny intervals so we are going to try and film as much as we can weather permitting. The location for this shoot will be at grosvenor skatepark

In addition we are planning to take advantage of the day off due to the teachers strike on Thursday 17th October. We are planning to do the early morning shots near Max's house with the sunrise as the weather report suggest this will be possible.



Group:Pitch feedback

 

 

 

 

 

Tyla and I pitched our concept and ideas to the class and Ms Johnson on Thursday the 10th of October. This was the first time that our peers had seen our almost fully developed concept so we decided to include a wide range of secondary and primary research clips that we had taken from previous productions that i had made as well as short clips and screen shots from other professional productions to act as visual aids to our pitch when describing ideas.

 

From the class and teacher reaction we both feel that this method had worked very well as peers from our class had said that the extencive research that we had carried out helped them to visualise ideas that otherwise would have been hard to describe such as one of our post production ideas called RGB split.

 

After we had pitched to the class we recieved very good comments from our teachers and peers who said that there were not many grey areas that we had failed to incude and explain clearly. We then asked for feedback concerning our concept on how our ideas could be improved or adapted  and what ideas other members of the class had.

 

Some of the possible improvements that we recieved included:

• Developing the ideological discourse through including similar shots of teenagers helping strangers in the community.
• Developing the style of the production e.g. Slow motion, HIght production values and the use of post production effects.

 

Overall we both feel that our pitch to the class was successful and that after recieving positive feedback from almost all members of the class it has given us more confidence in our idea to develop it to become as good as possible.

 

 

 

 

 



Group: Treatment

Treatment draft

 A short film that emphasises the connection that friends have with each other and the bond that forms when they share a love for the same thing for example Skating, BMXing, Roller blading at  dirt jumping . It is meant to show that people are happier and achieve more in life when they are with friends and people that spur them on to succeed and to push themselves. They go to secret spots which they and their friends consider as theirs as well as public skate parks and other designated areas.( Brighton, Eastbourne, PORC, Grosvenor, Mayfield) . At the beginning of the production there is a time lapse of the sun rising which shows the audience that it is the beginning of a new day, slow motion shots of the group members on their own getting ready for the day ahead, elaborate long panning shots which move around the characters a full 360 degrees, extreme slow motion shots of the characters leaving their houses with main focus on the mode of transport that they ride or do. (skateboard etc) Steady cam shots also follow them through the house but from a fly on the wall perspective and in some cases from the outside using widows.

• Slow motion shots
• Panning shots
• Exteme slow motion
• Shots showing the characters leaving simultaneously
• Tracking shots

Middle

As the boy riding his bmx is shown leaving the house the location of the camera changes to a wide angled panorama shot of the boy leaving the house early in the morning, the footage then speeds up into a time lapse of the sun rising through the trees in the background with the other houses surrounding slightly out of focus. After the time lapse has finished with the titles appeared in the style displayed in the naked and famous video we have analysed the footage will focus and slow down to normal speed showing the main character jumping out into and crossing the road on a BMX (possibility to use twixtor)

Shot in wide frame, quick panning and tracking shots follow the boy as he rides through the empty streets as the song is building up. Cross cuts to other characters in the production (must be shot in the same weather conditions and daylight) as to display continuity and establish the fact that the friends are all getting ready at the same time and have all left to meet for the day.

 The characters are all filmed on their own for this part of the production. The characters who skate board are filmed trying  the same trick which when edited will cross cut between the two or three characters doing the same trick at the same time. The beginning of one shot will be cropped and paired to the middle of another shot which is them paired to the end of a third shots

• Film burn
• Continuity editing
• Twixtor
• Track used to follow fast objects smoothly
• Timelapse
  
  
  
  
  
  After the boy is shown to move from the outskirts of the town into the town center we will use the track to film tacking shots that track across side roads with the camera at one end of the cut through road and the bmx'er riding across at the other end, at this point some of the frames could be slown down dramatically to increase the intensity of the footage. When edited the footage will be cropped and will be in sync with the soundtrack to create an effective and high production value look.
  
  
  After this point the friends will all start to near their meeting place, the soundtrack begins to pick up and become more happy as they get closer signifying strength and friendship. The cutting rate will increase as the visuals cross cut between the faces of the individuals which will briefly be shown for 1-2 seconds as they start to smile.(twixtor used to show only minute e movements on their faces rather that a full smile developing which can look fake)
  
  
  When they all meet a 360 pan moves around the whole group, the shot is temporarily sped up and then slowed down using ramped slow motion to show them high-fiving and 'bro' fisting'. This carries on until the camera has smoothly panned around the whole group using the key slow motion placements to amplify the connection that the friends have.
  
  
  Examples of this'bro fist' are at 1:03 in the following video.
  We are also going to include shots of the individuals laughing together and having fun when they all meet up such as at 1:24 in the following video.
  Finally the 360 degree panning technique with the ramped slow motion can be seen at 1:34 with the only difference being that we would like to do a full 360 degree rotation with intervals that are slowed down.
  
  
  
  
  
  
  
  
  

Group: Today's progress

Today Tyla and i have both been working towards out pitch which is on next Wednesday.We have started making the pitch using prezi and have almost completed our survey on survey monkey. We will be able to start distributing tomorrow to potential audience members if ms Johnson agrees with the questions that we have asked in order for us  to get an idea of what qualities people feel are important within a music video.

 We have further discussed ideas for our production in an attempt to increase our possible production values as much as possible. A technique that we thought of and discussed today was to film identical shots of the different people moving the same way and doing the same things but in different locations. We would then crop the 2 or 3 shots of the individuals and use the beginning,middle and end from each to make one entire clip that cross cuts from each location in a continuous way.

The only drawback to this idea is that we will need to invest allot of time into creating this shot as everything will need to be simplified in order to make replicating the shot in a different location possible. The things that will be key are :

• Camera angle 
• Distance from  the lens to the subject
• Subject positioning 
• Movement 
• Height 
• Exposure 

All of the above points will be key to making this concept work but  in the worst case scenario we can use just two characters and two locations or one character and two locations where the character could cross cut from being alone early in the morning in town to a busy skate park.

MS:Deconstruction of didgipak

• The genre of this album cover is not clear with the only hint as to what genre it is being the word “rave” and the use of laser beam which is normally associated with night club lighting. The white overall is an outfit that some ravers wear to large underground raves and suggests that the genre on the music on the disc will be dance,club or a drum and bass hybrid. This is also reinforced somewhat by the Hospital record label shown in the bottom left hand corner, Hospital Records is a relatively large UK independent record label which specializes in drum & bass and junglist music that supports underground artists that produce this type of music. Because of this anyone who knows about the artist or label should be able to deduct that the music is of a drum and bass origin.

• The name of the artist and name of the album shown very clearly in a thick and simple white font which stands out clearly on the dark background.  The text isn’t unique in any way and has a  sharp and easy to read shape which makes it relatively uncreative. The font used is used in nearly every Hospital records advertisement and promotion as to draw a connection that fans will recognise if they were to see the font. The visuals aren't very exciting but it is modern and focuses on modern activities and music, there appears to be no parody involved in the album cover and the identity of the artist isn’t really on display seeing as you can hardly identify the man. 

• Rule of thirds is used in the image to portray the artist and provide an equilibrium. The image has a dark tone which has clearly been shot at night.The beams of pink laser may actually be an added effect to make them stand out more as apposed to just having the pink/red lasers on their own. The picture looks mysterious and elusive which suits the name of the album he actual raves that take place tend to be secretive events which take place only at night in abandoned houses and warehouses. The picture also helps reinforce the album name almost suggesting that Danny Byrd is digging up a rave as the album is called 'rave digger' which is also amplified by the pile of dirt next to him with the shovel and overalls. 

• The artist isn’t represented in any particular way apart from the fact that he is the only character on the album.His identity is concealed and is left unclear which doesn't create a meta-narrative. This could be a kind of message or representation which the artist is trying to reveal almost saying that  the cover or the content of the image on the album cover is irrelevant and that the only thing that matters is how the music sounds and how it makes people feel. Danny Byrd being one of the most reputable drum and bass artists in the industry almost uses the lack of branding and promotion on his album cover to support this fact.

• This print text would be consumed via advertising in the form of posters, magazine adverts and through social media and forums . websites such as the Hospital Records site would advertise this album to all their followers and consumers. The item itself can be bought from most music stores as it is popular,the copy i bought being from an airport dealership as well as online in the form of an mp3 download. 

Group: Brighton Footage

We wanted to practice editing the same kind of footage that we will have for our actual music video and try out some editing techniques to see if they would work for our final piece. So we decided to use a song that we had previously wanted to use for our music video but it already has a video. using the footage from Brighton and about 5 hours of editing this is the short practice video we created.

TW: Digipak deconstruction

C2C - Tetra

Genre

• This digipak is for an artist of the dance genre, a convention which this example follows is the absence of the artist on the cover.
• In addition the cover has party atmosphere which is links with the dance genre. 

Media Language

• Bright vivid colours are used in combination with high key lighting to signify positivity and happiness
• Although the artist and album title are centred due to the rule of thirds the audiences view is directed towards one of the four girls who are all positioned in the composition according to the rule of thirds.
• The costume of the girls creates a sense of voyeurism as they are unclothed but covered by a range of eccentric props. The props also add to the positive party atmosphere.
• The use of the women in this cover creates iconography as it could be seen as controversial as it includes some of the conventions of women in media recognised by Goffman et al. Primarily the technique of commodification.  

Representation

• The joyous merrymaking atmosphere that is created represents the style of music of this artist. Its creates an image of optimism cheerfulness, adding to the meta narrative of this artist that they want to have a good time and create happiness.
• In addition Dyers star image can be applied as this digipak conforms to both paradox's. For example the artist is absent from the cover however they appear inside the digipak.
• Likewise they appear ordinary yet extraordinary as there are quotes of each member thanking family and friends which is juxtaposed by a picture containing a member surrounded by balloons, records, mixing decks and other musical instruments whilst sitting or standing on something up off the floor (eg. shelf). 

Institution and Audience

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Group: Evaluation of Music Video

How did your creative process develop, improve from film opening to music video?

• The music video allows us to be more experimental with our shots
• We can with ease come up with shots after our practice in the film opening

What cinematography skills / experimentation did you develop further during this project?

• We experimented with unusual and different framings that we tried in our film opening because we didn't have to clearly show everything in the frame like we needed to in the film opening to make the narrative clear.
• Likewise we could try angles of shots that were not appropriate for the brief of the film opening

List editing techniques and effects that you used in post-production. Be very specific and include detail.

• Slow motion
• Matching visuals with sound
• Increased colour saturation

To what extent did you conform to the codes and conventions of music videos you have studied in your coursework productions?

• Use of narrative fuzz
• Editing to create pace
• Visuals cutting with soundtrack

How does your production conform or challenge the artist’s style and representation? Refer to the band’s other work.

• In all the bands music videos the artist has been absent so we didn't include any singing and lip syncing.
• Likewise in videos such as 'Not Giving In' there is a lot of slow motion to mirror the pace of the track, therefore we tried to do the same and when the track is slow we created pace through slow motion

Group: Concept Development

Today after finishing the editing of our Brighton reccie footage we developed our concept in these ways

• We have decided to use the post production effect of 'RGB Split' in super slow motion after seeing a sample of one of our clips with this effect on.
• We think that the use of a short prelude of a character before they go out with a news report on teenagers or 'youths' causing trouble will help add some context and develop our narrative.
• After researching music videos we decided that the idea of having someone riding in some sort of fancy dress costume e.g. suit, superhero costume. This will add an abstract element to our video, whilst adding to the message within in our narrative that teenagers can have fun without causing trouble. 
• We have decided on a few of our locations to shoot at and will commence location reccies shortly. These include 'Porc' which is a dirt biking location and 'Grosvenor Skatepark' which is a small friendly skatepark which has lots of colour which will allow a good composition of shots.
• In addition Max has found a spot near his house that we can use for a our early morning shots as it has a good sunrise we can use for a time lapse and to film with the early morning colours.
• There is a possibility that we can produce some panoramic shots of extremely high quality as we may be able to get our hands on a RED 4k camera.
• We also know that our filming is extremely dependent on weather so we are going to try and film as soon as possible.
• We also going to use the track for shots at 'Porc' as there is lots of open space to set it up and use tracking shots to their full potential.

This is our sample clip of RGB Split with time warp and motion blur.

Group: Adrian lux mood board



 





 

 





• Party
• Fun
• Friends
• Black and white
• Summer
• Slow motion

TW: Technical Analysis

The Naked and Famous - Young Blood

 

 

• As this song is of  the electronic/ dance genre which is similar to our song I have discovered techniques that will be useful in our own music video.
• Firstly there is no clear representation of individuals in this clip as the angle and shot framings range in that no one person is positively or negatively represented. However through the actions of the characters and the casting gave an overall representation that young people wild, free and a bit reckless is conveyed.
• In addition there are no shots of the artist which is conventional of this genre which we we include in our video.
• An editing technique which I discovered was that the clips cut with the beat of the song or a particular instrument. This creates the pace of the video which is quite fast.
• After looking at each shot in more detail it is apparent that the rule of thirds is used as the point of interest in each shot is usually off centre.
• Also the colours used were a mixture of warm, bright and exotic.